Flavio Manzoni is the man in charge for designing new cars by Ferrari. The GTC4 Lusso, F12 berlinetta, FXX K, California T, and La Ferrari are all results of his ideas and creativity. Recently he was asked if the company is considering to make an SUV like it's competitors Porsche and Bentley.
Manzoni laughed at the question and said it was a new one for him (obvious sarcasm) but then he replied very bluntly that an SUV cannot be a Ferrari. He explained that are other companies were going down the SUV path because of marketing aspects and surveys that go in its favor.
"For Ferrari, we are not followers. We make sports cars. If we are fighting every day to lower the center of gravity, to position the engine as far down, and as balanced, as possible, and improve the performance, why do we have to make an SUV?" he claimed.
Once it was clear that Ferrari has no plans for creating an SUV, the topic of electric cars was brought up. Manzoni's gave a very elaborate response to this in terms of music/art:
"I would like to be a pianist, but I'm not. I have two pianos. One is a digital piano that is perfect, it reproduces sound at the best level – the sound of a grand piano for a concert. It's beautiful. And I have also a Steinway. Guess which one I use normally?"
"It's simple because it's another kind of pleasure – on a real piano there are the harmonics… the waves produced by the strings. I play to feel these waves and they can touch the strings of the soul and a digital piano cannot do that. So for me it's the same at Ferrari. Ferrari's ideas are the Steinway, not the digital piano."
Source: Ferrari reveals why it will never make an SUV or Electric car
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